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A Little about me


Hey there, I'm Illya, a menswear aficionado nestled in the vibrant heart of London. My journey in the menswear world has been nothing short of exhilarating. Starting from the outside, I've immersed myself in the industry, soaking up its nuances and celebrating its rich diversity.

Wearing multiple hats – quite literally – I'm not just a style enthusiast but also an avid photographer and content creator. I've had the privilege of collaborating with iconic brands like Wrangler, Toast, and the distinctive Blackhorse Lane Ateliers, where I proudly serve as their in-house photographer.

But my passion extends beyond the mainstream; I thrive on discovering hidden gems – those small, one-man brands crafting exceptional, limited releases. My lens goes beyond capturing garments; the real fascination is getting to know the talented makers behind their creations. From the bustling London scene to intimate collaborations with fellow creatives, my mission is to spotlight the artistry and individuality that shape menswear into an ever-evolving narrative.

Join me on this visual adventure where every frame encapsulates the essence of craftsmanship, personal style, and the vibrant tales behind each garment. I'm eager to collaborate with like-minded individuals and brands that share the same passion. Let's explore the world of menswear together and create something extraordinary. Click here to get in touch.

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